Journal

Dispatches from the workshop — releases, process notes, and fictional artist dossiers.

Why our artists tell you they're fictional

July 5, 2026

The persona has always been an instrument. What's new is the temptation to hide it. We put the fiction on the label instead.

July 4, 2026

Arc Echo is a label for fictional artists and real music. Here's what that means, and why we're telling you.